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2 Oct 2017

Freelance Marketing Strategist for 2 sided marketplace

Hobby Society – Posted by hobbysociety Sydney, New South Wales, Australia

Job Description


Hobby Society(  is a Sydney-based startup that is creating an online community marketplace for hobbyists. In this two sided marketplace, people can either provide or use a service based around 3 areas:

  • Skills transfer (teaching a class, posting blogs, answering questions to forums)
  • Community connections (connecting with those who share your passion in Sydney)
  • Tools, equipment and spaces (renting out elements required to do a hobby)


Initially there is a focus on three hobbies: woodworking, pottery and cooking, but ultimately we want to expand to all creative hobbies. We are still developing our market place- we are currently offering classes and space hire but have yet to deploy the community elements such as forums.


We are a friendly and young team of four (two girls and two guys) with varied backgrounds from engineering (including software), economics, medicine and data. As a company we value creativity, community and connections. We would love the right person to join us on this journey.


For further information about Hobby Society please see our About ( and How it works pages (


Job description:

We are looking for an individual who can increase the impacts of our digital and traditional marketing actions. We currently use a variety of digital marketing strategies including:

  • Facebook Company Page
  • Instagram
  • Facebook Groups (one for each hobby)
  • Meetup Groups (one for each hobby)
  • Email campaigns through Mail Chimp
  • A blog on our website


However, we require someone who can lead us in increasing our customer’s conversion rate.


Key tasks in this job would include:

  • Analyse our current digital and traditional marketing actions to identify improvements
  • Develop a marketing strategy to increase our conversion rate and allow us to grow
  • Implement actions from this strategy. This would be expected to include:
    • Assist with the implementation of any tools that are required to support the marketing strategy and evaluate its effectiveness
    • Leading social media campaigns and monitoring their impacts .
    • Assist with maintaining communication in Facebook and all other areas of digital presence to lead users to our website.
    • Leading improvements in traditional marketing strategies.


You will work with team members who can assist you in these tasks, in particular content writing.


As a team we value different perspectives, so you will be able to contribute ideas and have a say on Hobby Society’s direction.


About the candidate:


We’re looking for someone with:

  • Experience in analysing and improving marketing campaigns (e.g. experience in A/B testing, content marketing).
  • Experience with companies operating 2 sided digital market places.
  • Proven experience in increasing a company’s conversion rate.
  • Problem solving skills.
  • Up to date knowledge on the most effective digital and marketing strategies for customer growth e.g. Landing Pages, Google Adwords, Google Keyword planner, etc.
  • Good time management and communication skills.
  • A positive and friendly demeanour.
  • Has an interest in what Hobby Society is trying to achieve.


But we would love it if they also had:

  • Interest in business development and a willingness to get involved in the team’s planning.


Time commitment:

1-2 days a week


Engagement period:  

2 – 4 months with a possibility of extension


How to Apply

Application: Please submit your cover letter and resume for consideration by 13/10/17 to

Job Categories: Sales and Business Development. Job Types: Freelance. Job Tags: digital, growth hacker, marketing, and strategy.

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