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29 Aug 2017

Full-Time Marketing Magician / CMO

Wine Gallery – Posted by tomw Sydney, New South Wales, Australia

Job Description

Setting the scene

One sunny afternoon, not long ago, if you had poked your head past the roller door at the Wine Gallery HQ, you would have found us all sitting around our internal wine bar (read communal desks) celebrating!

It had a been a great month. We had launched the new platform in late 2016. Our organic customer traction had started to pick up nicely. And on top of that, we had managed to score the award for best new Australian E-Commerce Startup. So moral was high. But at the same time, we knew that this was just a good start. And our minds quickly shifted to the list of ideas we wanted to do next.

And that’s about the time we realised that our grand ambitions were being stifled by a few key skill gaps. You see, Banjo (Chief Wine Officer) had the wine skills down pat. Humberto (Chief of Technical Stuff) had the coding skills. Tom (Chief of Everything Else) had some finance skills. And Manning …Well, let’s just say Manning can pack a mean box of wine.

One of the things our motley wine crew was missing was the marketing gal or guy. The brand lover, the investigative journalist of ads, the copy writer extraordinaire, the psychology loving behavioural economics buff that wants nothing more than to build a beautiful brand and marketing stack and watch their creation grow.

We needed someone that could take all our ideas for the next generation of the Wine Gallery and communicate them clearly and awesomely to the world. Which is where you come in…

Who we’re looking for?

We need someone that has an abundance of creativity and vision to perform a masterclass in the four Ps but also the ‘know how’ to handle all our brand, partnerships, ad creative, funnels, content, seo, adwords, fb ads, gdn ads, paid search, merchandising, pr, media spend, events, social strategy, seasonal campaigns, product design everything else in-between and everything us non-marketers haven’t even thought of yet. And you’ll need the experience to match.

We’re looking for someone who can take take all this onboard while we’re small but more importantly someone who can grow a team underneath them as we continue our rapid ascent. Someone who is able to take things from A all the way to Z without getting stuck, filling any gaps in their skillset through their network and know how.

Most importantly you’ll be someone with grit, who can work hard and handle long hours when needed. This isn’t a 9-5 position… Expect to be pushed! You’ll need you to be the type that can handle ambiguity and multiple things competing for your attention.

Lastly you’ll always be pushing and challenging the rest of the team and the status quo with your opinions and ideas. Well thought out of course 😉

So if you’re the type that has a weakness for the odd bottle of delicious wine and you were reading the above and thought: ‘Damn! That’s me,’ and you’ve got the skill set to match, then let’s pause for a second, while we tell you a little bit about us, so you can decide if we’re the right fit for you.

Who we are…

We are a Sydney based, early stage wine startup with the mission to take the intimidation and confusion out of learning, exploring and most importantly drinking delicious bottles of wine. We are building a wine brand that is simultaneously remarkable yet inclusive, and it’s our mission to provide our customers with access to a world of wine that may just have been a little beyond their comfort zone.

We like to think of ourselves as providing monthly wine adventures, customised to each member’s unique tastes, delivered to their door. Where they can learn as much (or as little) about their wines each month as they like. We’re a little over a year old, and we’ve just started to hit our stride. If this sounds good so far? Great! Keep reading…

So what’s in it for you?

You can expect to play a massive role in growing what we’re building. We’ve got grand ambitions for where we want to take this baby, and you’re going to play a huge part in getting us there. You’ll be the head of your own little marketing empire with a lot of autonomy, so self-drive is a must. But you can also expect a lot of support from the rest of the team.

You can expect to work hard, but productively, with a focus on results, not face time. You’ll be moving quickly and facing new challenges every day. We’re constantly testing and experimenting, so mistakes are going to happen. But we’re cool with that because we’re constantly learning and improving as we go.

Comp is negotiable for the right person, with employee share ownership in the company a definite possibility. And of course there’s a free wine subscription with your name on it!

‘Okay. You’ve got me. What do I have to do?’

You’re a grown up. You know how this works (well at least we hope you’re a grown up, if you’re not then get out of here junior burger). You can contact us regarding the role at:

And that’s the whole burrito. If you’ve read this far, you must really be interested! And we’re excited to hear from you.

Job Categories: Product management. Job Types: Full-Time. Salaries: 80,000 - 100,000.

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